Although positioning experts- or Search Engines Optimizers (SEO) -can work on their own, they frequently work in groups inside companies offering several services within the Internet world.
A positioning expert works on the positioning of a website that is, for example, number 150 in the list produced by a search engine. He follows several procedures and, with the passing of months, he has to progressively place it closer to the first search engine result listing.
The relationship between your company and the SEO lies in indicating the expert under which searchs you want your website to appear. It is probable that the SEO may recommend some modifications to your website´s design in order to improve positioning. That is because website classification is made by each search engine, and the SEO knows what are the most convenient steps regarding design and HTML codes in order that search engines progressively place your site closer to the first result.
It is very important that you give careful consideration to what the SEO may recommend. You may consider that your website design is the most adequate or noticeable for your company´s image, or you may think that visitors have become accustomed to your site´s layout. However, your website design may influence its positioning dramatically, so the recommendations made by the SEO are not capricious. After reading websites, search engines classify and place them among their results. Even though certain designs may please the audience, they may not be suitable for search engines, and therefore positioned far from the first search engine result listing.
Secondly, you and your company should not be worried about the effects of hiring a positioning service. Your website may have a very good design, and it may be well known by its visitors. The hiring of a serious positioning service, however, will not have a negative effect on its esthetics and efficiency. A design company is in charge of modifying your site with the aim of reaching a high positioning in a search engine, and it will be able to achieve an Optimized Web Design keeping a design that is pleasant, eye-catching and organized for its visitors.
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