Search engines such as Google, Yahoo, AllTheWeb, Teoma, Altavista, etc, are websites that work by finding information on the Web. The process can be summarized in three steps:
1. They gather information found in every Web page available on the Internet by automatically exploring these pages and filing the results.
2. They index the file using pre-determined key words and criteria. When users do a computer search, search engines look up the word in the index and then show the results.
3. They show the results of a certain search by relating the search done by the user with websites´ key words and quality.
In order that search engines can find and qualify your site, the expert on positioning that your company has hired has to submit it. That is to say, he has to add it to the list of websites search engines will revise and classify in their data base.
Search engines are obviously interested in satisfying users. Therefore, they make an effort to produce results that are wide but coherent, and to improve on the way their computers classify Web pages.
The classification criteria used by Google- which is the most popular search engine -is called PageRank. It consists of a numeric classification of each page. An elevated PageRank involves a good positioning.
In this regard, you should pay a lot of attention to what the expert on positioning you hire tells you. Each modification he may suggest- no matter how useless it may seem –is essential for the positioning of your website. Next, we will mention the basic classification and qualification criteria used by search engines:
Content. It is a major factor for search engines. A good content indicates seriousness, and shows that your website is not a filler but something the audience may be interested in. A good content is not only important because of leading to a positive qualification from the part of search engines, but also because after reading the text search engines will also decide to which searchs your website will answer.
Identity. Your website needs to be clearly identified with the product or service it offers.
Web design. Your site´s Web design is another key factor for a good qualification, as search engines criteria are very rigorous in that concern. Therefore, an Optimized Website Design is essential when launching a website on the Internet.
Regular updates done on your website are considered positive by search engines and given awards. While a website that is frequently updated is considered an oasis, one that is not is considered a swamp.
MetaTags are HTML tags that qualify a site for search engines. Search engine computers read the text of a site and classify it. And they also read the MetaTags that you and the positioning expert have chosen for your website. However, search engines do not make a rational classification, and therefore if a key word required for a certain search is not included in the text, the website where it appears may not be considered for the search, even though it could certainly be fit for it. This problem can be solved by the use of MetaTags.
Links. Your website´s positioning will improve if your company hires a Webmaster to be in charge of linking your site to other Web pages. Search engines regard each link from another site as a vote of confdence for your Web page.
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