In this section we will deal with one of nowadays most required positioning tools: an Optimized Web Design, which is one of the best ways of reaching a good positioning. After having dealt with the key words and the code of your website, the expert you hire may then have to work with other experts. Many times positioning experts work for companies covering all labor areas and therefore the whole of the service you hire will be done by the same group of experts.

There are two most usual ways to optimize a website. If your company starts from scratch- that is to say without a website -you can have your site designed considerating everything in relation to positioning. You can optimize your website in two different but related aspects: content and design.

Since search engines are very meticulous about the content of a site, this step is very important in the optimization of a website. The content has to be pertinent in order that the information presented on the product or service is clear. It is necessary to establish a relationship between the chosen key words and the text, so that search engines do not find a chasm between the labels containing the key words and the real content of the website, and penalize your site.

Concerning website design, here are the steps to be taken:

Improve the esthetics of your site so that the website is attractive, eye-catching and etches in the memory of its visitor.

Order the information in groups so that they are easily found. Many times sections are subdivided so that different topics are better identified by search engines.

It is usual to draw a map of the website, so that visitors can skim the site more easily.

Finally, it is necessary to carry out the optimizations designers think convenient to better positioning. Search engine computers have an esthetic criteria different from that of human beings. No matter how interesting some design features may be, it is probable that they will not please search engines and therefore get a low qualification.

Concerning design, there are some styles that are not identified by search engines in charge of finding websites. If you are not aware of this- or choose to oversee it -your site will not even be indexed or added to search engine´s data base. Of course if your site is not indexed it will not have a good positioning, and it will not even get listed because for search engines it does not exist.

These type of modifications are up to designers. Therefore, your company will have to reach an agreement with them. You will have to fuse your preferences in respect to image and the most effective design in order to achieve a good positioning on the Web.