Positioning has several advantages. The following are the three most important ones.
Firstly, if your website is well positioned its audience will increase considerably, which will lead to an increase in the number of services or products your company sells. It is important to notice that 90% of Internet users use search engines, and that more than 75% of new visitors find sites through search engines.
Secondly, your company will go through an advertising expansion that will cost less than traditional means of advertisement like television, radio or printed material. Positioning is, beyond doubt, the cheapest way of advertising. Taking into account that your company´s profits and recognition rises markedly when your site is well positioned, and that the cost of positioning is relatively low, we may say that the relationship between cost and profit is very tempting.
Thirdly, your company will gain prestige inside and outside its field. Internet users do not consider good positioning an effort or an advertising campaign. On the contrary, they think that those websites running in peak form are first because of being the best or the most visited ones in their respective areas. Through the use of traditional means of advertising what stays in the memory of the audience is the name of a company, its product or its service. Through positioning on the Web, on the contrary, apart from the name what remains is also the prestige of a company. A website that is well positioned etches its prestige in the minds of potential clients who use the Internet.
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